EXPERIENCE

03 - 05 Years

ANNUAL CTC

NeoDocto

Email Marketing Specialist

BENGALURU - KARNATAKA - INDIA

7.5 LAKHS - 9.5 LAKHS

APPLY

TEAM - DIGITAL MARKETING

JOB DESCRIPTION

NeoDocto Email Marketing Specialist Responsibilities

70%

80%

90%

65%

Segment campaigns based on customer behavior to increase relevance and customer engagement

Schedule and deploy emails

Monitor, analyze, and report on email campaign performance, identify trends/opportunities, optimize deliverability, and recommend ways to increase revenue and ROI

NeoDocto Email Marketing Specialist Job brief

As an Email Marketing Specialist, you'll help drive the email program by strategizing promotional, transactional and automated email campaigns.


You'll own the day-to-day activities necessary to build a compelling customer experience and optimize key performance metrics. As a project manager, you'll work to ensure flawless execution of program initiatives, campaign management and analysis of email performance.


This role requires a history of effective collaboration with company-wide teams, an innovative spirit and extreme attention to detail.

NeoDocto Email Marketing Specialist Responsibilities

• Collaborate with internal teams (Merchandising, Marketing, Digital, Creative Services, Social Media) to develop compelling and innovative email campaigns that support product, corporate events, on-air programming, web initiatives and transactional messages

• Own the daily email production process including writing creative briefs, reviewing and approving email content (including copy and design), and QA testing for proper link tracking, mobile optimization and rendering accuracy

• Conduct ongoing testing (subject line, creative, click, segmentation, product, etc.) to compare metrics and apply learnings to improve the customer experience and optimize performance of future campaigns

• Understand the competitive landscape, technology advancements and industry best practices to make recommendations for new email campaigns that will improve customer communications and increase engagement and conversion

• Support other online marketing projects as needed and assigned

NeoDocto Email Marketing Specialist Requirements

• Bachelor’s degree (B.A. or B.S.) or equivalent combination of education and experience

• Marketing, Communications or Business educational background

• 3+ years' experience in email marketing

• 1+ year hands-on experience working with an ESP tool

• Functional knowledge of MS Office suite

• Solid understanding of CAN-SPAM Act guidelines to ensure compliance

• Familiarity with a variety of email marketing concepts, best practices, HTML and CSS

• A positive, service-oriented attitude toward customers and employees

• Strong written and verbal communication skills

• Analytical and creative thinker

• Excellent organizational and multi-tasking skills with high attention to detail