/heft/ ... the weight of something ... importance ... influence

HEFT Masterclass

Wednesday, 17 July 2019

09h00 - 16h00

The Venue, 17 High Street, Melrose Arch, Johannesburg

The Science of Moving People

Are you a leader and need to rally your people to your cause?

Are you a sales professional and need to hit your sales target?

Are you a marketing professional and need to persuade people to try your product or service?

I crafted the HEFT Influence Masterclass for you because of a meeting I had the other day with someone. The meeting went well. He ticked all the boxes … he was articulate, interesting and informed. He was what you’d call a solid guy. As we started wrapping up he gave me his business card (yes, people still do that).

That’s when he blew it.

The card was as flimsy and flighty as a feather. It had no weight, nor authority nor influence. Not only didn’t it have heft but both the logo and text were pixelated. The text was like a dirty, life-worn faded tattoo on an aged, wrinkled arm.

My reaction to the card was primitive and visceral. I was instantly unsure of this person and in that moment cut any notion I may have had of starting a business relationship. There was no logic to it. One minute I was enamoured, the next minute I couldn’t wait to put distance between us.

In that moment a 100 000 year prime directive that pushed Homo sapiens to the top of the food chain kicked in: Survive!

You probably already know that we're attracted to people who make us feel safe and we avoid people who don’t. No amount of logic can account for it ... but that business card triggered my flight and fight response … I felt unsafe.

In a business context I have a similar reaction when a business has a hotmail, Yahoo or gmail email account (my scam radar is activated).

--- Or when I ask someone what their website address is and they say, “I don’t have a website right now”.

--- Or when I go to a website and the company name is preceded by wix/companyname.com or wordpress/companyname.net.

I feel that maybe they're not serious enough.

Before you you think I’m being overdramatic stop for a moment and think about the people and organisations that you surround yourself with.

- Do they make you feel safe?

- Do you trust them?

- Do you like them?

Why’s that?

Like you, I’m more inclined to align myself to people and organisations that I perceive to be able to protect me, keep me safe and that have my best interests at heart.

Those that help me survive and thrive.

They have weight, substance, power, gravitas and influence.

They have 

Over the past 20 years I have studied and amassed a large databank of behavioural economics, social science, neuroscience, anthropological, philosophical, psychological, communication, sales and marketing resources.

For the HEFT Influence Masterclass I’ve curated 17 of the top field-tested and proven behavioural, social and neuroscience case studies and designed the applications that will help you become ...

the respected leader who is followed

the sales professional who closes more deals more consistently

the marketer that influences people to try your products or services.

You’ll be exposed to the research of some of the best minds in the field of influence and persuasion on the planet

I’ve done the heavy lifting for you and hacked the most powerful influence and persuasion strategies over the last decade so that you can move people.

The masterclass will give you clear behavioural and neuroscience strategies so that you can become a more influential leader, sales professional and marketer.


R1997.00 per delegate



Certificate of Completion

Online access to current and future behavioural economics and social science resources

Free Bonuses (Value R927.00)

The Architecture of Selling ebook - Jacques de Villiers

Stop Losing Sales Now - How to Overcome Objections ebook - Jacques de Villiers

Networking and Prospecting For Sales Success ebook - Jacques de Villiers

52 Influential Language Cards - Max Kaan (hypnotherapist)

About Your Facilitator

Jacques de Villiers has been an influence architect and has helped his clients move people since 1998.

He has presented his influence and persuasion research more than 1 200 times both locally and internationally (including Italy and Iran).

He has led sales and marketing teams in disparate industries including property, IT, education and chemicals.

Pre-1998, Jacques cut his teeth in public relations, marketing, advertising and crisis management


He has ghostwritten six books and four for his own account.

When he's not training, consulting, researching and writing, you'll find him playing chess, catching bass and reading the works of Carlos Castaneda.

HEFT Masterclass

Wednesday, 17 July 2019

09h00 - 16h00

The Venue, 17 High Street, Melrose Arch, Johannesburg

R1997.00 per delegate